I'm sure most of you were familiar with the Taco Bell publicity stunt during the World Series in which they promised a free taco for "everyone" if any player stole a base during the series.
Well, a player
did steal a base, and earlier this week, Taco Bell gave out X tacos.
I was doing a little bit of searching online, trying to figure out just what X was. I'm curious how many millions of people managed to pack themselves into Taco Bell for their free sample of crappy Mexican fast food.
Unfortunately, I was unable to come up with an answer. However, I did find some interesting articles revealing the history of this Taco Bell promotion.
It seems that it started back in 2001 and was related to falling space station debris, and not to baseball. Taco Bell
floated a 40x40 ft target in the Pacific ocean before the Mir space station fell to earth. If the Mir landed on this target, everyone in America would get a free taco. Kind of ironic that a
Russian spacecraft could feed millions of Americans.
The next year, the promotion shifted to baseball and the 2002 World Series. For that promotion, a player had to hit the ball out of the park and onto an
inflatable target in the water outside of the stadium.
Then, for the 2003 World Series, Taco bell decided to make the
promotion a bit more realistic. They designated a 16-person section of the crowd as the target. If a player hit a home run ball into that section of the stands, then everyone in the country would
get the runs win a taco.
In 2004, they changed the promotion a bit again. This time, they
hung a banner at the World Series, and if a player hit a ball into the banner, then everyone would
suffer eat for free.
It seems that Taco Bell took a break from this promo for 2005, but returned with another variation in 2006. For the 2006 World Series, the
payout would occur if a player hit a home run over the left field wall in game 3 of the series.
After seeing how this promotion has evolved over the past 6 years, it makes the recent "steal a base" promo seem like shooting fish in a barrel. Now the question remains...how many people actually took Taco Bell up on their offer for a free taco in a 3 hour window of time this past Tuesday?
Can any of you find the answer for me?